When were buying things like a new car, or the new apple product, or even new shoes, we dont realize that part of the decision we make is unconscious. Our frontal cortex makes these decisions for us, we find a brad that not only we like but a brand that shows others that were cool. For example car companies market there cars in different ways to applies to different customer like one might focus on community while others will focus on the car making you cool. Apple also dose this like back in the 1984, if you didn’t have an Apple product you were a lemming, a blind follower, or uncool. Companies use coolness to make us want a product more then another product. Coolness began in the 1950 with the rebel look, scenic then its changed to using certain types of products like Aides, Apple, Nike, Vans Maybelline and others. Some may disagree with saying that owning a brand doesn’t say anything about them but sadly they are wrong, it may not be a conscious decisions but we do care about what others think of us and we will bu certain brands because of that.

When we buy a product like a meal at a restaurant and we have two options of paying cash or card we are more likely going to use the card. This is because when you pay with the card your lest like going to feel any pain with the cash you feel a bit of regrets or worry. When you pay after an experience you feel the looming feeling of debt and parting with your money, or you can pay before and not feel as bad Companies use this when they offer things like gift card, and prepaid options, they take the pain out of buying there products buy having you pay upfront.